Sarah Rose Hummel

SENIOR CREATIVE + sustainability advocate

I am a seasoned Senior Creative with over eight years of experience for a Minneapolis-based retail business consulting firm. Working with a large range of brands from innovative, market disruptors to well-established powerhouses, I bring strategic shopping experiences and compelling brand stories to life at the mass retail level.

I believe designing for mass retail provides an incredible opportunity to generate awareness around and to improve product transparency, celebrate brands giving back, and provide accessibility to “better-for-you-and-the-planet” options in beauty, cleaning, and grocery to shoppers everywhere.

Using Social Media As A Platform For Good

Plant-Based Food | Sustainable Swaps | Purposeful Posts

🍓| All in favor of only dessert for dinner? The more I make these rustic berry galettes, the less I want to eat the dinner before. @so_delicious Very Vanilla Cashewmilk ice cream is my absolute favorite dairy-free option to pair with it; plated on top of some dusted powdered sugar and topped with fresh mint turns this dessert into a summer classic!

🥬🥕🍋 Taste the Waste Happy Hour | Last week, I joined local community members at The Bird to learn eye-opening facts on both small & large scale food waste, how we can better value our food, and also make sure what is going to waste at market is used to feed more people.
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It was a great conversation featuring JoAnne Berkenkamp (Senior Advocate, Healthy People & Thriving Communities Program at @nrdc_org ), Bertrand Weber (Director, Culinary and Wellness Services for Minneapolis Public Schools @mps.truefood ) and April Rog (Director of Food Rescue, @secondharvestheartland ) and how their work is aimed at reducing food waste in the Twin Cities.
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Excited to continue learning about all these incredible organizations taking action to help our local community and see where I can layer in to truly make a difference. .
#foodwaste #nrdc #minneapolispublicschools #secondharvestheartland #localfood #foodrescue #tastethewaste #sustainabilitymatters #sustainabilityeducation

💐🥬🍋🥦 | I’m completely blown away by the incredible farmers market I was graciously invited to and hosted at @tinydiner this evening. I couldn’t be more thrilled with my take home loot like tons of produce from Riverbend Farm, a Farmer’s Market Meal Kit, @toposferments (whom I met at @chefcamp), edible flowers and of course 🐶 got some dog treats too! Did you know this Market happens every Thursday, from 5-8pm during the summer? Absolutely love what Tiny Diner is doing from a sustainability standpoint (those solar panels), supporting local organic agriculture and exploring seasonal food on the menu. If you haven’t been, check it out! Too bad Grape the Dog wasn’t on her best behavior because I could have hung out all night!
#tinydinermpls #itsthelittlethings #mplsfarmersmarket #cookwiththeseasons

🍦| Summer treats don’t get any sweeter than this! Cookies that look like cones + popsicles - and vegan. 🌱 It’s #internationalselfcareday so grab a cookie (or two) and make some time for yourself today. Life moves fast. Celebrate every moment. Each day you are something to someone (a mom/dad/sister/brother, a partner/husband/wife, a boss, a friend), so today bask in a few minutes of just being you for you! ✨ #vegandessert #vegansugarcookies #veganroyalicing #plantbasedtreats

🍓 | A house isn’t a home until it’s filled with friends, family, laughs, and homemade food. With the past couple weeks being a whirlwind, I’m finally feeling more settled. So happy to be back to cooking, entertaining, and enjoying all those around me. ✨ Homemade Berry Galette | Rustic cardamom crust filled with blueberries, blackberries, strawberries, maple syrup, cinnamon, fresh mint + powdered sugar!

#willcookforfriends #vegandessert #mplsvegan #vegangalette #

🍰 I’ve always loved birthdays; Bringing all my friends together, planning the parties (and the sweets!) was one of my favorite things growing up. I think birthdays are such a wonderful moment in the year that reconnects us with heartfelt human-interactions, reserving the time to celebrate one another in our fast-paced lives, and giving yourself a moment to step back and be reflective upon past learnings - and what to carry forward to be your best self.

I am thrilled to celebrate my 30th moving into my new 🏡 today, and beyond grateful to my incredible friends, co-workers, and important people in my life supporting, encouraging, and inspiring me in my next chapter. Thank you all for so many cards, emails, and texts already this morning! As I always say, “the best is yet to come”.✨

🌮 🔥 | Nothing screams summer more than vibrant colored, tiny tacos. Mini corn tortillas w/spicy black beans, homemade pickled red onions, 🥑 , mango-radish-cilantro slaw, jalapeños & habanero ginger hot sauce.👌🏻 Pro tip: Homemade food tastes even better when shared with others. ✨
#streettacos #tinytacos #summerfood #vegantacos #gftacos #eattherainbow

💐🥕🌿 Zero Waste Fabric Dyeing Workshop | Making the most of kitchen scraps, garden clippings, tea leaves, spices and flowers. Dyed/stamped my fabric with gorgeous hues from nature including dandelions, dried hibiscus tea leaves, and spirulina powder. @pinkeyelooms used garden flowers, discarded coffee grounds, and rescued carrot tops. 😍
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#zerowasteliving #zerowastedyeing #plantdye #plantdyed #naturaldye #summerart #artsandcrafts #zerowasteart #fabricart

🦆🐷🐔| I’m excited to report that I’ve officially witnessed the visual behind the saying, “happy as a pig in mud”! I visited @springfarmsanctuary alongside my mom and friend, and the 🌧 parted enough for us to make a trek out into their beautiful 27 acre space. They rescue & rehabilitate farm animals and advocate for a plant-based lifestyle. Weekend tours are available by heading to their website + purchasing in advance! ✨
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Please meet Annabelle, Libby, Betsy, Marge, & Jack Benny(the 🐖 ), Penny (the 🦃), Larry, Archie, Martha, Frankie, & Raisen (the goats), Olive & Lily (the 🦆) and Betty & Wilma (the 🐔).
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#springfarmsanctuary #springfarmsanctuarytour #farmsanctuary #animalsarefriendsnotfood

🥕🥬🍴| Combatting food waste is one of my greatest interests & motives in the Zero Waste movement. I’ve always hated tossing something because it went bad in my fridge or fruit bowl after the purchase point, but are you aware that 20 BILLION POUNDS of produce goes to waste on the actual farm before even making the trek to your grocer? That means that 40% of all food produced in the US goes UNEATEN/to waste! 👀
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And did you know... 👉🏻 While 40 million Americans go hungry every year, recovering just 30% of the food that our country wastes each year would be enough to feed this population of Americans, according to the NRDC.
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I recently split a box from @imperfectproduce with a friend, because I love their mission to help combat food waste and drive awareness to not only the consumer but to farming and social justice issues. While I don’t think I’ll be ordering again based on my feelings on shipping counteracting their value driven model, I think it’s SUPER important to continue to meal plan, buy only what you need, make more frequent trips to the co-op, compost, and eat seasonal produce - I hope this post inspires you to take a moment to think about how you could best combat food waste in your own homes. ✨ Would love to know what you do in your place! Comment below!
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All stats above are from @imperfectproduce website! #imperfectproduce #imperfectproducebox #uglyfruit #foodwaste

Follow Along | @hellomissrose1